Boston Imc Newswire

EMU students take first, second place in international marketing challenge ...

(Media-Newswire.com) - Teams of students from Eastern Michigan recently won the first and second in a contest against direct marketing of other prestigious college teams around the world.

Students, master's program in eastern Michigan in integrated marketing communications, won two first prizes for graduate students in the Challenge Annual Collegiate ECHO Direct Marketing / Interactive for the second consecutive year. Is BMI of students now have three first places and three second place awards over the last four years.

This year, the marketing challenges centered on a non-profit organization called "charity: water", an international nonprofit that provides drinking water to communities around the world who are denied access.

Each team, working with a budget of $ 10 000 theory has been challenged to raise brand awareness and engagement with student demographics. Teams were encouraged to use direct channels and interactive media, especially in social media and digital arenas. The challenge was open to undergraduate and graduate levels in the world.

"Our showing highlights the talents of our students in EMU, with the quality of work they produced," said Professor Matthew marketing Sauber, who led the team in first place.

"The Challenge DMEF Collegiate ECHO competition is rigorous," said Professor David Marold marketing, who led the team in second place. "The students of EMU BMI demonstrated repeatedly that they have that it takes to win this challenge in real world marketing. It is a pleasure to work with students of this caliber. "

Said David Mielke, dean of the College of Business: "This is another remarkable achievement of our students.Their success demonstrates the quality of our teachers and our CGI program. "

The first place team that won the Gold Award included Allison Tobin, of Midland, Erin Johnston, Farmington Hills, and Craig and Heather Heiter Hengesbach, of Ann Arbor. The winners were Eric Silver Award Kurtsel (Los Angeles), Carla Ayers (Adrian) and Timothy Marshall (Cleveland).

Direct Marketing Education Foundation, the educational component of the Direct Marketing Association, offers the contest every year.The DMA is a trade association world leader in business and marketing non-profit organization with headquarters in New York.

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