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AlphaGraphics San Francisco Announces Free 30 Minute Brand Consultation

San Francisco, CA (PRWEB) August 06, 2011

A brand is the reputation a company enjoys behind their name and logo, and a well-respected brand can be worth many times the value of all of the company's other assets combined. Manuel Torres, a business strategist with over 25 years' experience in marketing and branding, and owner of San Francisco printing company AlphaGraphics, is offering business owners a free 30 minute brand consultation to make sure their communications and promotional activities are not only on track-but on the right track.

The first thing Torres does when he approaches a business is conduct a thorough brand analysis to determine the current state of the brand. This step includes identifying target customers, customer needs, competitors, and competitive advantages and differences.

This is important for both new and established businesses. If the business owner has not taken a hard look at the market and competition in a while, or if the business needs to be rebranded-perhaps after a merger-it is helpful to take a step back and reexamine everything.

Sometimes the owner is so close to the operation, they may not be able to look at everything with an objective eye. Other times, they simply don't have the experience or knowledge to evaluate their brand. As a result, it is helpful to bring in an objective third-party like AlphaGraphics to ask tough questions and provided insightful feedback.

Once the brand is defined or redefined, Torres and the business owner can carefully craft coherent key messages, value propositions, and a visual identity (like a logo) that the public will associate with the brand. Torres calls this collection of brand and communication elements the "Brand Voice Book."

"This is the time to identify what you do better than the competition, then create a 'sell line' that defines your company and hammer away the points in all of your communications and advertising," said Torres.

Additionally, Torres says that brands must speak in a digital voice. In a world where many people experience your brand for the first time online, your visual identity must work in today's digital world, including the Internet, smart phones, iPads, etc.

The web is increasingly the place to build a brand. According to Google, 80 million names are Googled each day, and a company with no web presence-or an ineffective web presence-doesn't exist to prospective clients doing a little research before picking up the phone.

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Best answer:

Answer by Accelerated Marketing

How about looking for people in other parts of the country that do similar things?

Let’s say you’re in Maine. Google or Yahoo people/companies and find someone in let’s say Washington that does what you do and call them for some ideas. You aren’t in competition and people doing your kind of business are generally nice and easy to get along with.

Good luck with your business I wish you the best!

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