Sexy Biz Q&A: Sssh.com founder Angie R. on what women want
In A Billion Wicked Thoughts: What the World's Largest Experiment Reveals About Human Desire , released last month, neuroscientists Ogi Ogas and Sai Gaddam analyzed a billion web searches, a million Web sites, a million erotic videos, a million erotic stories, millions of personal ads, and tens of thousands of digitized romance novels when they set out to investigate what people search for when they're looking for sexy stuff online. Among the conclusions in their new book: Men and women search for erotic and pornographic material online pretty much equally, but women are much less -- about 98 percent less -- likely to pay for it.
I caught up with Sssh.com founder Angie R., one of Ogas and Gaddam's sources for data on what women want and what they are to -- women.
Some of the analytics from Sssh.com were cited in the book A Billion Wicked Thoughts . Now that you have all this data from your own sites, can you share some perspective on what women are looking for and willing to pay for when it comes to erotica, erotic art, and porn?
You know, I look at my site's stats all the time and we very actively ask our members what they're looking for, so there's not a lot that surprises me. When we ask our members what they want to see when they're viewing sexual content on Sssh, the number one response is tenderness and romance. Number two is female-focused foreplay. And number three is cunnilingus. They want attractive people and a full romantic storyline, not just random sex devoid of context. Environment is important to women, so we try to take that into consideration and find great locations for our movies, you know, the kind of places you'd fantasize about having amazing, romantic sex. Women also want to see fairly high production values in the movies: We want our fantasies to be fantastic want to see facial cum shots. Sorry guys. But I was surprised by some of what they did want. Some women said they wanted us to have more close ups, and more anal sex, which surprised me, and the search results on our site back those survey answers up. They also wanted us to focus more on the man's expression during sex, not just the woman's. They wanted to see both the woman and the man experiencing pleasure together, and it was something I hadn't really thought about before.
It's valuable to be able to see those stats about what people are searching for, and to solicit information from the members to find out what they're looking for rather than always taking shots in the dark.
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If you only want to see shirtless guys running around and read romance novels, there's tons of stuff on Sssh for you, and if you want to go beyond, you can do that, too. For the latest Sex & Relationships headlines, please subscribe to this column
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